Jeanne
The Email Marketing Kit:The Ultimate Email Marketers Bible
By Jeanne Jennings
"Email-Marketing-in-a-Box"
Step-by-Step Advice to Help you Develop an Effective Email Marketing Program
Easy to understand, even if you have no marketing background
Perfect for small business owners, marketing professionals and
consultants looking to add
email marketing to their service offerings
245 letter-sized pages, with an index and companion CD, in a convenient binder format
Case studies and real-world examples of good email marketing
Gives you a jump-start toward producing profitable email campaigns
The Email Marketing Kit is filled with practical information you can start using right away to develop, launch and analyze your own email marketing campaigns.
Whether you're looking to drive sales, generate leads, reap advertising revenue or just build relationships with prospects and customers, this book will help.
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