Jeanne
2010 Articles by Jeanne
Critique of an Offline-Online E-mail Sign-up Process Teaser
How one retailer tried to create list growth with its sign-up e-mail and how it could have done better.
ClickZ Experts, Email Marketing Column,
March 8, 2010
Using E-mail During a Blizzard to Drive Sales and Build Goodwill
Did you use e-mail during the snow storm of 2010 to drive traffic to your Web site or create goodwill? If not, here are some good examples for next time.
ClickZ Experts, Email Marketing Column,
February 22, 2010
Best Practices and Testing in E-mail Marketing
Test it. What matters is what works for your program, not the conventional wisdom.
ClickZ Experts, Email Marketing Column,
February 8, 2010
Quick Tips for Successful E-mail Newsletters
Six best practices to incorporate into your e-mail newsletter.
ClickZ Experts, Email Marketing Column, January 25, 2010
Consumers Get Savvy About Managing Their Inbox
Are your e-mail messages getting into the right folder, the one your audience checks on a regular basis.
ClickZ Experts, Email Marketing Column, January 11, 2010
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